"Parents residing in the northern part of London wants to find an exceptional and qualified instructor to guide their youngest child on his initial journey to growing into an English gentleman."
Upon seeing this listing, you might easily skip the wording "beginning" as simple figurative language.
Yet, it may be the most significant aspect of this distinctive job advert, as it seeks to recruit a tutor for a 12-month-old.
Hundreds of submissions have already been sent in since the anonymous family advertised their search for the £180,000 per year tutor, who must be "someone very special".
During the past few weeks, the advert has gained notice throughout the media, with many questioning why?
Innovative Idea
The CEO, CEO and founder of an education consultancy, which is assisting the family in their hunt, said that despite initial doubt, he considered the plan "forward-looking", and "innovative".
When he spoke with the family, he noted they appreciated the atypical nature of their request, and how young their son is.
Nevertheless, they explained that they "were unwilling to delay any longer" to engage a tutor, as they had waited until their older child was five, and by that point "cultural conditioning had already taken hold".
But what did the family indicate by "cultural predisposition"?
It's "everything", the expert replied. "The way you eat, the manner you speak".
He said the firstborn had adopted "extremely delicate, non-verbal cues" from the family, and had taken on their cultural norms. The family told him they hoped to prevent the same situation to repeat itself with their infant.
The intention: To bring in a English tutor, who must speak with RP, to influence the baby from day one.
Osmotic Learning
"A lot of the development at the outset here is somewhat osmotic," explained the expert.
It's by means of this subtle influence that the family are hoping the child will pick up the UK customs they wish to cultivate.
He noted the tutor needed to be someone who studied at "prestigious academies – the same kinds of schools as the family aspire to send their son to".
"The tutor simply needs to be the appropriate candidate, they'll be carrying out things they don't even know they're doing, simply by nature," he said.
Money No Object
The family informed Adam the selected educator should ideally also have familiarity of or passion in horse riding, alpine skiing, artistic pursuits and musical activities so as to inspire the child in a wide range of hobbies.
Additionally though, he said the family hoped the tutor to enrol the child on a variety of courses so the child would be "horseback riding and learning an tool by the time they are about three years old".
In the family's perspective, guiding their son grow into a "English gentleman" will bring about achievement and open doors.
"Taking into account the rights and wrongs of that, because it's definitely a class statement," he comments.
Yet, notwithstanding all this tutelage in "Britishness", could the child absorb alleged cultural leaning from the multicultural family he lives with in any case?
"Absolutely", replied Adam. "The parents understand this could fail, but they've merely embraced the attitude of, 'why not attempt it and let's go as quickly as we can', because the price of it is irrelevant," he stated.
Idealistic and Unrealistic
There are some in the tutoring industry who share these doubts.
Another CEO, head and founder of an educational organization, who provides private tutors, stated that "the development of becoming bicultural, or actually, discovering oneself, is something that must be lived into, not manufactured."
Peter noted that he had emigrated from the Far East to the United Kingdom at the period of childhood, and had been raised understanding and practicing two backgrounds. He continued to be educated at Cambridge University.
"The idea that one individual can act as a embodiment of English culture, an individual who can in some way transplant the characteristics of a British gentleman upon a infant child, appears idealistic and impractical," he stated.
"From my perspective, engaging a distinctly British tutor from early childhood will does not necessarily produce the goal they want.
"I did not have such a figure, and however I have been privileged enough to live numerous of the situations they desire for their son."
He stated: "The truth is, personal identity cannot be imposed from the outside influences; it must be selected, and it must originate internally."
Purchasing UK Culture
Naturally, UK identity is something Adam thinks can be instructed – and commercialized.
"I believe the fact that the global community holds us in this light is something that we should be cherishing|valuing|appreciating
