Users will soon have a new feature that permits them to cut down on the volume of AI-made videos appearing in their streams. This move comes as the service announced that it now features more than 1 billion AI videos.
Trial and Implementation
The update is being tested over the following weeks before a full-scale launch. This advancement aligns with a rise in AI content, spurred by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly 10% of the fastest-growing channels on a popular video site only show AI-generated videos. A significant portion of this content is considered mass-produced AI material, a label for poor-quality, mass-produced content that is frequently nonsensical or bizarre.
“We know from our community that a lot of users like content made with AI tools, from digital art to science explainers, and we want to offer the community the option to adjust the amount of that, according to their own choices,” stated a company executive.
AI on the Platform
TikTok disclosed that there are now 1.3 billion videos on its network tagged as made with AI. In total, over 100 million pieces of content are added to the service each day, making AI content a minor portion of its complete catalog.
User Control Features
Members will be able to decrease or raise the amount of AI-generated videos they watch by opening the “manage topic” feature in the platform and choosing AI-made media. Additional categories that can already be modified under the tool encompass news, style, cosmetics, and dance.
AI Disclosure Rules
TikTok’s guidelines mandate creators to label lifelike AI-generated content, and it prohibits dangerous deepfakes of celebrities or emergencies. Any realistic AI-generated clip that is unmarked can be deleted under its terms of service.
Furthermore, the app will henceforth add an AI-generated watermark to content produced via its own AI tools, or identified by an collaborative effort for identifying content made by AI. This step is aimed to deter users from seeking to bypass the labeling process.
Responsible AI Funding
TikTok is also establishing a two million dollar educational fund for specialists and groups to produce informative material about using AI responsibly. This program will support charitable organizations specializing in educating programming and robotics.
Platform Protection
TikTok has justified its content review process, following controversy over proposals to cut jobs for a large number of review team members in the UK. It is set to reduce hundreds of positions in its user protection division in the UK capital, with worker representatives and online safety experts raising concerns that staff are being displaced by machine-led review.
A company official clarified that staff-based oversight would remain essential, but automated tools can safeguard staff by eliminating the most distressing content before it gets reviewed by people. The company announced a 76% decrease in disturbing and violent content handled by content reviewers over the last 12 months due to the use of its automated systems.
It is vital to combine people and machines to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to reduce exposure to dangerous material as rapidly, which is the area in which a extensive automated help is proving valuable work at speed.”
